Customers and Businesses are moving towards less personal interaction. Customers more than ever are staying at home and desiring to get out less and less. The new generation that grows up on technology is even more reluctant to engage personally with people. They are use to machines. Do it your self type processes.
Driving up to the pump and getting a car warsh without talking to a person. Ordering carry out and groceries on line, working from home, working out at home and even gaming world wide without interacting personally face to face is where we are headed. Might be scary to think about but that is more a reality to day than ever.
It is interesting how companies still think people would rather talk to a live person than get to where they want to go through the automated process. So they spend lots of money on a person to answer the phone when messaging technology from the Auto Attendant to the On-hold message professionally put together is more effective in communicating, educating and selling.
Customers and Businesses are moving towards less personal interaction
Your most effective marketing tool is not a person it’s your phone Messaging system! Your on-hold messaging is important and should be the next message people hear when calling in past the Auto Attendant and transfer messaging. When the customer gets transferred to the service, parts or sales department with in the company what are they hearing. A ring tone, silence, on hold music or a productive on hold message. Hearing this message will continue to help set the tone for the call and carry the customer to the next step of your customer service messaging. Your phone message system or VOIP message system are the most effective, most direct and least expensive phone marketing tools available – if you are using “on-hold” messaging. It’s pretty safe to say that targeting your company information to pre-qualified callers that are contacting you directly to do business will produce the best results for your marketing dollars. The customer spent their time to call in and do business so give them information that is relevant to their request.
Smart Companies understand the value of their educational brand messaging and broad based marketing to customers varied requests!
Having your customer learn targeted information about specific products you offer is only smart as the rule is 80 percent of your new business comes from your existing customer base. Your most valuable customer is the one calling you and is now a captive audience listening to what you have to say before they talk to a live person. the psychology behind this is powerful!
People today learn differently and are more comfortable interacting with technology. They appreciated being able to get to where they want to go with out minimal personal interaction.
The phone’s messaging system is growing in relevance each day. What does your 5 messaging interactions say about your companies products and services?
- Auto Attendant
- Transferred
- Department
- On-Hold
- After hours message.
Remember! Customers and Businesses are moving towards less personal interaction.