You’ve probably called a business only to be put on hold, where you heard no music or engaging message, but dead air. It’s unnerving! You might wonder if you’ve been disconnected, or if you’ve even entered in the correct number. But, did you know that 60% of callers who are put on hold with no messaging or music will hang up, and 16% of callers have made a purchase based on an on-hold marketing message.
When you call in many companies are going to Auto Attendants which is 100% On-Hold Message space. From there All businesses have to place callers on hold from time to time, whether that is simply transferring a call to another member of staff, resolving a query or perhaps all the lines are busy. Many businesses still operate with very dated on-hold music or some with no on-hold messaging at all. This leads to customers becoming fed up and often hanging up on the call, resulting in a possible loss of business.
A professionally recorded, on-hold service can not only improve your call handling experience for your customers but it can also become a fantastic marketing tool: it’s a great way of keeping your customers informed (about things such as opening times or amendments, to products or services), and can also provide an upselling opportunity. For example, a customer may not realize that your business offers several other services that may benefit them and whilst you have them on hold you have their undivided attention.
On hold marketing, is an effective advertising method that will complement other advertising methods such as branding. Advertising on hold is advantageous in that you do not need to pay a salesperson to do your promotions, meaning you get to save money; you do not need to train anyone, pay for holiday time or any other perks an employee may have. All that you need for on-hold marketing is a recorded message. In the message, you will be able to enhance the image of your business, and the brands you are offering, promote the company website and its special features, motivate your customers so that they can act, promote a new product, and talk about your strengths and specialties.