A good phone system can be the making of a business, however, a system that isn’t fit for the job could be allowing your competitors to pull ahead.
But with all of the different offering available, how do you know which features are right for your business? Well, we’ve put together a checklist so you can decide if your current phone system is fit for purpose.
Does your phone system…
Have call recording software?
Call recording software is often a tool that is overlooked, yet it is an extremely valuable tool for gaining a deeper insight into how your company is handling inbound and outbound calls. Call recording can be done either on an existing system or on a new system with the software already installed and ready to go.
What’re the benefits:
- Quality Control – Calls can be reviewed giving yourself or a manager the ability to identify with your colleague’s areas for improvement.
- Sales Training – The Data/Information collected from recorded calls can be utilized to provide effective sales and customer training for your employees.
- Corporate Liability – Simple miscommunications are common when engaging with customers via phone. By recording calls, your business will be able to diffuse and rescue any such scenarios.
- Compliance – For some businesses such as those in the financial sector, you are required to record all verbal communications. Recording calls in such settings helps to maintain compliance with regulatory groups.
- Improved Security – Businesses are required to inform customers that they are being recorded, an advantage of this can be that customers will refrain from using abusive language on the call.
Have on-hold marketing?
Having a personalized ‘on-hold marketing’ phone message is a great way to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information to your callers. If you already have on-hold marketing in place, ask yourself, is it doing enough to promote your business?
Did you know….
- 70% of business users are placed on hold or transferred.
- 90% of business customers hang up after 40 seconds.
- 34% of callers who hang up won’t call back.
On-hold marketing is key to any business. Being on-hold presents your business with a marketing window of opportunity.
Your most effective marketing tool? Your Auto Attendant should be the first On-Hold Message your customer hears! Your phone message system or VOIP message system are the most effective, most direct and least expensive phone marketing tools available – if you are using “on-hold” messaging. It’s pretty safe to say that targeting your company information to pre-qualified callers that are contacting you directly to do business will produce the best results for your marketing dollars. The first thing they will hear when they call is what? A live person or an Auto Attendant? The phone systems Auto Attendant will always give the most consistent voice messaging and will reach 100 percent of the customers calling in. What other product can do that effectively?