Is phone traffic growing vs internet traffic? It would be natural to assume that phone calls have taken a back seat in the digital age. Other conversion types are driving, aren’t they? Not in B2B.
In 2017, 85 billion calls were placed to businesses from mobile phones, and this number is expected to nearly double by 2020, growing to 169 billion, with web search driving an estimated 59.5 billion of these calls. Combine that sharp increase with a recent HubSpot report, which found that nearly 60 percent of buyers wanted to discuss pricing on their first call with a business, and it’s easy to see how critical it is for marketers to be measuring the not-so-tired phone call as a conversion type.
So where should you be placing your advertising dollars? The obvious answer is putting more money towards internet marketing…Right? As that is true the other often missing link is inbound phone calls. Most businesses spend little in the way of marketing to the customers once they call in. With the above research showing inbound phone calls are expected to double in the next several years. The smart money is now on revamping your phone system going with a VOIP system to handle the call load along with your On-Hold Messaging outlets the VOIP System allows. On-Hold Messaging can take many forms from the traditional On-Hold Message to the Auto Attendant, transfer messages, after hour’s messages, departmental messages, individual phone greeting messages, Info Line Messages, to name a few. With the new phone systems you can put a message almost anywhere.
Is phone traffic growing vs internet traffic?
This is a question every business should be asking and re-asking each year. The phone is not dying but becoming even more relevant the stats show and having messaging on your phone system or VOIP system is even more important now than ever. Having a good Auto Attendant, Transfer Message, Departmental messaging, On-hold messaging and afterhours messaging is critical to customer service, retention and expansion.
Putting a message on that changes monthly is smart money! Keeping your monthly specials in front of your buying customers that call in to do business with you will only increase your bottom line and make your company more valuable to your customers. Stats show that customers will buy up to 35% more of what they hear during a good On-Hold message. Questions is…is your On-Hold Message selling products and services for you?
The big companies like Coke and McDonald’s understand the power of advertising and understand the value of impressions on their customers. They make sure they use every second to get their message out in a professional way. Should your company be any different?
Is phone traffic growing vs internet traffic? Good question!