How is your Customers….On-Hold Messaging Experience?? Are your continually looking for ways to improve your Companies Bottom Line?
That Age of the Consumer has been settling in for a while now, but it is finally fully here. Google, Amazon, and Tesla, the customer-experience royalty, are setting records every year. Customers are flocking to convenience and control wherever the option arises. We can’t ignore that one of Tesla’s major appeals is their recognition of this auto industry trend and their decision to allow consumers to buy a car without having to experience a dealership.
This has been an automotive industry trend for years, but it is only growing more essential. Customers have been crying out for a better dealership experience. In fact, 87% of Americansdislike something about car shopping at dealerships and 61% feel they’re taken advantage of while there.
How is your Customers….On-Hold Messaging Experience?
The fact that customers still feel like this means that dealers are not living up to the expectations of customer experience that the average consumer has these days. 72% of consumers would visit dealerships more often if the buying process was improved, meaning that by neglecting to shift their businesses toward customer experience, dealers are missing out on potential business from up to 72% of consumers. It’s time to realize this automotive industry trend is not going to go away. Dealers should revitalize their customer experience at all points in their business, from the service desk to their dealership website.
With these automotive industry trends to watch out for, dealers will be poised to make changes that will have a significant impact on their business. However, if they are ignored, dealerships may find their profits in decline.
One way to help your customer and your bottom line is to ask…How is your Customers….On-Hold Messaging Experience?