Is Email Dead? How important is email marketing?
Today, your company needs to focus on interactivity, especially when it comes to email marketing.
Contrary to popular belief, email marketing is far from dead.
But you can’t just keep sending out the same boring emails over and over again and expect to get different results.
Interactive emails improve engagement with your subscribers.
In 2022, interactivity was a top email marketing trend.
But that wasn’t a fad.
Is Email Dead? How important is email marketing?
This trend will continue through 2023 as well.
Here are some of the best ways to incorporate interactivity into your email marketing campaigns:
- use real-time marketing
- add surveys, polls, and reviews
- include videos
- add menus for easy navigation
- use GIFs instead of pictures
- add live shopping carts
If you saw success with interactivity tactics in 2022, continue to use them in the new year.
And if you haven’t tried them yet, it’s not too late to jump on board in 2023.
We have had great success with interactive emails. Sending out on-hold messages is a really great way for us to interact with our potential clients. It can also be a great way for you to interact with your customers. Send them a short audio or video of your products and services. Make it interesting and give them a hook or a reason to respond. They are more likely to respond to something that is interesting and different than something that is trash worthy.
Is Email Dead? How important is email marketing? You be the judge