Business 101 – Google Charts And Search Engine Bots
Business 101 – Your customers are like Search Engine Bots! Maybe you think that creating great content is all you need to climb the Google charts. And having an attractive, easy-to-use site is a large part of the puzzle, since your online customers need a place to find you, after all.
But if you’re going to attract a search engine’s attention, you’ll need to consistently update your site with new content – preferably at least once or twice a week. This lets the search engine “bots” know that your site is active, and builds your online reputation and authority over time.
Your customers are not too different than the bots. They are just different type of bots. Your customers really do notice when you make changes to your advertising messages, your carpet if they walk in and your people who work for you.
Business 101 – Your customers are like Search Engine Bots!
You’re on-hold messaging experience is no different. Your customers are the ones that will notice first if you have customers that call in regularly. I always say if you had to listen to your own on-hold message every day you would make sure it was the best, most informative and interesting. You would make sure you were sold on the fact that it would sell your products and services to the human customer bots that called in. You would make sure it would make you money!
Your most effective marketing tool? Your Auto Attendant and On-Hold Message! A ring tone, silence, on hold music or a productive on hold message. Hearing this message will continue to help set the tone for the call and carry the customer to the next step of your customer service messaging. Your phone message system or VOIP message system are the most effective, most direct and least expensive phone marketing tools available – if you are using “on-hold” messaging. It’s pretty safe to say that targeting your company information to pre-qualified callers that are contacting you directly to do business will produce the best results for your marketing dollars. The customer spent their time to call in and do business so give them information that is relevant to their request.
Smart Companies understand the value of their educational brand messaging and broad based marketing to customers varied requests!
Business 101 – Your customers are like Search Engine Bots!