Benefits of hold music and messages

Benefits of hold music and messages. But how does advertising music lodge itself in your brain in the first place? Evidence shows that the critical factors are simple melodies and repetition. Consider the songs you find yourself singing in the shower or car – I know you do it, and there’s no shame in it! Chances are many were smash hits and if you dig into their structure, you’ll find that the catchiest parts are the choruses – the parts of the song that are repeated the most and with the simplest melodies. This is no coincidence – simple melodies and repetition translates into catchiness and sales.

The same “repeat a simple melody” rule applies in the Toyota jingle. It’s just eight notes long – one for each syllable of “oh what a feeling, Toyota!” More importantly, you’ll hear it over and over again on a daily basis through YouTube, the television, the radio and maybe even hummed by someone in the street who’s also fallen victim to this super catchy piece of advertising music!
Ever think of taking the same concept of simple melodies and repetition and combining that with you On-Hold Message? The concept is proven and priceless! You know it makes since. Using a natural yet simple proven business strategy of taking music on hold and combining it with on hold messages drives up the value of your voice recording message.

Keep your callers informed and engaged with on-hold music and messages.

Did you know that callers who hear music and messages while they’re waiting on hold are less likely to hang up? Customers who hear silence—no audible cues to signify their calls are still connected, such as music or messages—will typically hang up within 60 seconds. With on-hold music and messages from On-Hold Systems, you’re able to retain more customers, which increases opportunities for sales and service.

According to a recent survey, 73% of USA callers prefer to hear audio other than beeps or silence. Callers perceive shorter wait times when soothing or upbeat music is played while they wait. Plus, music serves as a subtle but important reminder that they are still in the queue—and not stuck in an abyss of lost calls. By adding messages that play at timed intervals, you can capitalise on your captive audience. Engage your customers with special announcements, or entertain them with interesting facts about your company.