Target Customers on Facebook using your On-Hold Message! This is a must, especially with 84% of your consumers on Facebook. Place ads to reach people who have indicated they are in the market for a car. You can narrow down these selects to geographic areas near your dealership, by vehicle type, gender, consumer interests, and more. The investment is well worth it. Research by Unified shows that auto ads have 2 times higher click-through rates than the average Facebook ad.
Being creative when reaching out to your audience making the text interesting to read. Like over the top stories that captivate the audience is recommended…who wants to read a boring post. Make it shareable in content and structure. Don’t say too much or too little.
Adding a picture is recommended as well and adding a short video clip of a car is always a good idea. People today love to click on video clips. More video clips get shared today than pictures given the choice. So make sure your content is shareable in nature.
Target Customers on Facebook using your On-Hold Message!
Think about whatever you do in light of….is it going to make the phones ring. Give it a test among your trusted staff and take it to different age groups to make sure it is advertising that will be looked at not just by one group but by many. So just don’t put something on Facebook. Make sure it will get liked and the phones will ring.
Marketing on Facebook using your Phone Messaging! Get the word out using your on-hold messaging on your phone system. Driving customers to different social outlets using your messaging service and platforms they like to use is a win win! You are on several platforms so let your customers know and then ask for feedback on how you can make the experience better for them.