Do you have a signature advertising message?

Have a signature look!  But that is not all…have a relevant signature advertising message!

Do you have a signature advertising message?  In fashion, a signature look can make you unforgettable. The actress Audrey Hepburn knew that all too well and worked it to her advantage with her minimalist wardrobe of button-down men’s shirts, headscarves, classic sheath dresses and cigarette pants.   And who can think of a black turtleneck without remembering Apple founder Steve Jobs? Find your look and you’re well on your way to standing out from the crowd. For businesses, never underestimate the impact of a powerful logo and the right choice of colors. The story of a famous fast-food chain might be quite different if they had gone for brown and white, instead of red and yellow.

Do you have a signature advertising message?

The same can be said for you’re the rest of your advertising. Finding the signature look is critical for your business. Take it a step further and make your music behind everything you do a signature tune or jingle for your company, create a signature saying you want the customer to remember. People are very visual but they are also very hearing oriented. Let your advertising actions translate to even your On-Hold Messages. Carry the advertising you do externally and internally into your on hold message and complete the advertising loop.  Don’t miss out on your signature sound and message!

Remember! Placing people on hold is now more critical than ever for businesses with the rising competition for your customers time and money. Let your customers compensate you not your competition.  The on-hold message helps to continue the call professionally and educationally as the customer progresses through your companies on hold experience. Many companies lose the customer at this point with silence, music or a dial tone.  These are not the best use of the customers time or your resources. Ask your self the question…Do you have a signature advertising message?