Content marketing
Relevant Content Marketing. If you’ve had any marketing success over the past few years, I’m sure you’ve used content marketing strategies. Well, this isn’t the year to take your foot off the gas pedal just yet. Content marketing is still trending upward. Compared to other factors, content marketing will have the biggest impact on companies according to business executives:
Rather than coming up with new content marketing strategies, refine your existing ones. Make sure your content is relevant and has a clearly defined audience. Content marketing is great because it’s typically not expensive.
You’ll also see more sales and an increase in customer loyalty when you properly execute these strategies. Don’t think you need to focus all your energy on new trends, like artificial intelligence.
Continue your content marketing efforts.
Great advice seeing Google puts a lot of relevance on content and their is no getting around it for the foreseeable future. Getting your content out in the market in 2018 for your potential customers to find is essential. It is also wise to share your blogs and other content with your regular customers. Keep them coming to your site to learn.
Putting your relevant content on your on-hold message is key to letting your customers hear it and you can even use your on-hold message to drive your customers to your web site and blogs. Content is King and the King is always relevant!
Relevant Content Marketing
Your most effective content marketing tool? Your On-Hold Message! This on-hold messaging should be the next message people hear when calling in past the Auto Attendant and transfer messaging. When the customer gets transferred to the service, parts or sales department with in the company what are they hearing. A ring tone, silence, on hold music or a productive on hold message. Hearing this message with relevant changing content will continue to help set the tone for the call and carry the customer to the next step of your customer service messaging. Your phone message system or VOIP message system are the most effective, most direct and least expensive phone marketing tools available – if you are using “on-hold” messaging. It’s pretty safe to say that targeting your company information to pre-qualified callers that are contacting you directly to do business will produce the best results for your marketing dollars. The customer spent their time to call in and do business so give them up to date relevant information.
Smart Companies understand the value of their educational brand messaging and broad based marketing to customers varied requests!
Having your customer learn targeted information about specific products you offer is only smart as the rule is 80 percent of your new business comes from your existing customer base. Your most valuable customer is the one calling you and is now a captive audience listening to what you have to say before they talk to a live person. the psychology behind this is powerful!
Relevant Content Marketing is king and people are ready to listen and buy….what does your voice messaging say?