Micro influencers
Micro Influencers work! I’m sure you’re familiar with brand ambassadors and social influencers.
These are people on social media who have relationships with companies and get paid to promote products on their personal profiles.
It’s a legitimate marketing strategy.
When it comes to social influencing, to be considered a celebrity, one has to have over 1 million followers.
People with 500k–1 million followers and 100k–500k followers fall into the macro influencer and middle influencer categories, respectively.
Micro influencers have between 1k–100k followers on social media.
Brands are reaching out to these micro influencers because it’s easier for people to relate to them.
Let’s be honest. Micro Influencers work!
Not many people can connect with celebrities. Plus, it’s obvious when they’re promoting something on their profiles.
You may even have doubts that those celebrities use the products they’re pitching.
But it’s much easier for the average person to relate to a micro influencer.
Why? Micro Influencers work!
Well, for the most part, these people aren’t actually famous. They have normal jobs and live regular lives. But they happen to be popular on social media.
Users engagement with influencers with 1k to 4k followers and influencers with over 100k followers.
Consider finding some micro influencers to represent your company on social media.
Another benefit of this strategy is the cost.
If you want to partner with a celebrity like Beyoncé, it’ll cost you $1 million per post.
That’s absolutely outrageous.
But a micro influencer will likely cost you only $250 – $500 per post or less.
Plus, you can also send them some free stuff to keep them happy.
Using outside influencers at all levels weather that is on Social networks or not, most of your customers will come to you by way of others mentioning your company in some way. For example my nephew took his car to the same place for tires the last several times…why? Because I told him it was a good deal. So My influence made the tire store over 2 two thousand dollars.
On hold messages have the same effect as you can use testimonials from people in the community to influence locally and you won’t have to pay micro influencers the big bucks per post.
Placing people on hold is now more critical than ever for businesses with the rising competition for your customers time and money. Let your customers compensate you and influence others not your competition. The on-hold message helps to continue the call professionally and educationally as the customer progresses through your companies on hold experience. Many companies lose the customer at this point with silence, music or a dial tone. These are not the best use of the customers time or your resources. Putting Influencers messages in the messaging experience creates instant credibility.
When a company has a wide offering, their customers may not be familiar with all of the products and services that are available, often resulting in missed opportunities and lost sales. An effective way of significantly improving product awareness is to utilize testimonials and influence an already captive audience; the caller. This way you can inform, educate and market to callers who are quite literally, all ears. It is by far the most direct trusted advertising you can use. You can also use this valuable time to notify customers of any new promotions, encouraging customers to look at your company and products in ways they never would and enhancing your bottom line. Never underestimate the power of a Quality informative personally influenced on hold experience!
Micro Influencers work!