How important is keeping you phone messaging up to date? Staying up to date with the latest marketing trends is a recipe for success.
The best marketers look toward the future to predict consumer behavior.
If you can identify trends and make applicable changes to your marketing strategy, it will give you an edge over your competition.
With the world seeming to change every 6 months…no let’s try every day! It is important that you stay ahead of the game in your industry. For example this new generation has a shorter fuse than the last. The great generation and before were traditionally very patient. Time was not as big a factor for them. They were loyal no matter what. They stayed at their jobs their whole life. Rarely changed careers and were very predictable in their buying habits.
The new generation Z is not going to stay on-hold if there is just music or dead air. They are gone in less that 10 seconds unless they have reason to hang on. They use their smart phones and they always have another number to try if you are not going to help them stay connected. So you have to make sure your marketing keeps changing and offering them an incentive to stay connected and wait for you. Just music or dead air or a cheap message is not going to add dollars to your bottom line. They are very customer service oriented and will try your competition in a hear beat.
How important is keeping you phone messaging up to date?
Today people more than ever are more likely to pick up the phone and call rather than come in person. Peoples phone is more important than ever and how your business respond or better yet how your phone system responds is very important. You would hate to lose a customer that came in your store and stood right in front of you. But customers are leaving companies hanging much more due to pore phone service when they call in. Having a Auto Attendant that that is recorded with professional voice talent with wording that is professionally scripted to get results will set you above the your competition. Combine that with a good transfer message, departmental message and On-Hold message and the customer will stay with you 135 % longer and buy up to 35% more. Add changing messages to a rock solid phone messaging process and you have yourself a recipe for success. People listen and buy what they hear and learn about! We all do! So what is your customer buying after listening to your messages each month? And if he is buying he is not leaving and going to your competition.
So staying relevant in your marketing inside the store and outside…On the web and on hold will make a huge difference in your bottom line in 2023 and beyond.
How important is keeping you phone messaging up to date? What marketing trends has your business identified, analyzed, and implemented lately?