Is playing the commercial radio in your store Ok?
Is Playing the Commercial Radio On-Hold Ok? And don’t you ever EVER think about playing commercial radio advertising in your store. It’s bad enough you’re making your customers listen to songs they dislike, but you also run the risk playing ads for someone else! I have been there…when calling into a Toyota Dealership and the Nissan Commercial was playing while I was listening to the on hold message.
Another key here is volume – if your customers can’t hear themselves think let alone their companions, you’re doing it wrong. And as much as you probably don’t want to hear this, in-store music is less about the trendy tunes you want to listen to all day, and more about creating the right ambience for the retail environment your customers are going to enjoy. The same goes for On-Hold Messaging. If the customer has to turn down the volume on their phone or the music is distorted…not good!
Is Playing the Commercial Radio On-Hold Ok?
Ambient, lyric-free music really is your best music for business option. But don’t just pick whatever’s available. Invest in music that adds to your customer experience. Use it in store. Use it in your marketing materials – your YouTube videos, you’re On Hold messages, your training videos, seriously wherever! Once you’ve invested in this music, use it. Use it to your advantage to sub consciously build your brand (yes, people will notice) and use it to make sure next time I walk through your door I’m happy to pull out a book and order another drink of whatever your selling!
Remember to ask! Is Playing the Commercial Radio On-Hold Ok?