Best marketing tool? Your Auto Attendant!

Best marketing tool? Your Auto Attendant! Your Auto Attendant should be the first On-Hold Message your customer hears! Your phone message system or VOIP message system are the most effective, most direct and least expensive phone marketing tools available – if you are using “on-hold” messaging. It’s pretty safe to say that targeting your company information to pre-qualified callers that are contacting you directly to do business will produce the best results for your marketing dollars. The first thing they will hear when they call is what? A live person or an Auto Attendant? The phone systems Auto Attendant will always give the most consistent voice messaging

We have one SW location that before they opened up the sales person had them install our on-hold marketing system. Why? He did not want to be gaining new customers and then lose them because they got placed on-hold. He was smart. He wanted his customers retained on-hold listening to quality messaging that talked about the company’s product and service info. Why? So they would buy even more.

In todays fast paced world having a professional auto attendant that says the same information exactly the way you want and never takes a day off is beyond value for any company seeking to make a positive first impression. Training employees to be this consistent and professional is hard to say the least. With the ever changing work force using a phone messaging system that has Auto Attendant capabilities is a must.

When do people get placed on-Hold?

When you have an Auto Attendant that answers the phone then every call is essentially placed on hold before a live person picks up.
When the person answering is too busy at the point of contact
When someone is transferred they will hear a transfer message and they are on-hold until the person picks up.
When the person you are speaking with has to run and get information you are placed on hold again
When you have an After hours message.

Placing people on hold is now more critical than ever for businesses with the rising competition for your customers time and money. Let your customers compensate you not your competition.

Best marketing tool? Your Auto Attendant! Your Auto Attendant should be the first On Hold Message your customer hears! So think about the impact your are having with each customer that calls into to hear who you are and want you have to offer….That is if you really want to increase your business.