Is your on-hold music driving customers away? Music is amazing. We use it to enhance the mood, bring back lost memories and even form new ones. But one thing I’ve discovered is that some On-hold music can be extremely effective in driving away customers. That’s right, driving away customers.
I’ve noticed this more recently; restaurants, cafes and retail stores all playing music just loud enough so that customers are made to repeat themselves. Is this because the store managers don’t know any better? Does the loud music help keep them awake? Or is it a ploy to move customers through the store quicker? A quick Google search for Millman retail music research will reveal that individuals tend to stay longer when listening to slow tempo tracks when compared with the fast tempo alternative. Food for thought.
Is your on-hold music driving customers away?
Next time you listen to on hold messages listen for the tempo and volume of the back ground music. On Hold Group has on hold background music that is specifically made to work in concert with the On Hold Voice message. You never get a chance to make a first impression again right? Having your on hold music and voice greeting working for your business is like having your front line staff saying and doing the right or wrong things. You would not train your staff to talk to softly or too loudly to your customers would you? Probably not the best idea to have your on-hold message system do it either. Food for thought! Is your on-hold music driving customers away?