Business 101 – Business Storytelling on Hold works! It is no longer simply enough to post and broadcast content, social media is about the human connection. Storytelling on social sites is a perfect way to interact with your audience to develop relationships and brand loyalty. Use social platforms as a conversation channel rather than an advertising channel. Share experiences and humanize your brand. For example, post videos of staff members – the face of your business. Share pictures showcasing your support for local charities.
Starbucks has done an excellent job of storytelling on social. Coffee is more than just a caffeinated experience; it is about time with friends, relaxing, and indulgence. And the automotive industry can do the same. The company Purple featured a great blog, “How Storytelling is Shaping the Automotive Industry,” which showcases 7 examples of excellent storytelling campaigns by auto brands.
Business 101 – Business Storytelling on Hold works!
You can take that same content that your customers are posting on your companies social media into the showroom and on to the phone system. Yes,…your on hold message is the prime place to use the same social media messages to reinforce the message and drive more business home.
Using you Phone’s messaging space you have the perfect platform to tell stories about your business. Even one better let others tell stories about your business. The on-hold messaging space is used by companies big and small to let others crow about their business. Letting Betty tell a story of how your company helped her will go a lot farther than the owner saying he would like to help. Testimonials are a powerful tool to use to your advantage. Getting people others recognize in the community will help drive business from their family and friends as they hear the message.
Business 101 – Business Storytelling on Hold works!