Tell your story –
Voice Messaging – Don’t forget to Brag! Don’t hold back when it comes time to share. Engage your audience, be it one or a thousand, with something real and honest. Whether you made your first million at age 21, have a bizarre talent for recalling the title of every Celine Dion song, or have a knack for extreme sports, share your story and give people an extra reason to remember you.
Engaging your valued customers in not much different! Don’t hold back. I remember one time applying for a business and the banker came back and said brag more on the bio. It was not really me but I got the point. I researched and came back with a dynamite bio. We got the loan! Engaging your customers in how cool you are or how amazing your company and its people are never hurt. Heck even your employees need to hear they are the best.
So telling everyone in an on hold voice messaging that they hear time and time again is never a bad thing. Might even brag about Susan your resident expert in the on-hold message. . I am sure she will appreciate it. She might even stay with you longer and be more happy and loyal. Let others brag about your company in the on hold messages is another show stopper for customers listening
Remember little stuff in advertising is big for the moral of your customers and staff.
Voice messaging – Don’t forget to Brag!
Here are 5 things to remember:
- Speak directly with your audience – When you write an on-hold message, you’re speaking with just one person – the customer you have on hold. Address them directly, phrases like “you already know”, “your needs”, all make sure the caller feels (even subconsciously) like the message was written for them. Focus on how you can help your caller rather than talking about the business, ensuring a positive experience for them every time. 2. Be who you are to your customers – Yourself! – No, I don’t mean try to voice your own on-hold advertising… remember the last time you heard a car commercial by the guy who works at the lot? No, always and I mean always go to a professional, but use one who speaks from your perspective, and to your target demographic. Heres a quick rule of thumb when it comes to any kind of advertising; if you’re selling fittings and valves, or medical services, but your messaging would work just as well selling doorknobs or cheeseburgers, stop!
2. Stick to one subject at a time – Whatever it is your selling, stick to that one thing. If you have multiple products or services to sell, find out what binds them together and sell that. People on hold are not giving you their full attention – walk them down too many paths and they’ll get confused and miss your sales message.
3. Get to the point – You have to say what you need to say quickly, succinctly and repeatedly. Of course, how often, how succinctly and how quickly all depends on the particulars of your business and its callers. How long are people on hold? Where are they calling from? Who is calling?
4. These are hard questions to answer… and even when you do know the answers, how should you create your scripts? How much music should you put between them, if any? What genre will work best for your callers? Well, that’s why we have rule
5. Hire the professionals – Doing your on-hold messaging is not a DIY project. There’s a lot to consider far beyond the basics of what genre music should play or how many messages. How long should each message be? How should I EQ the music to sound good on a phone line? Like representing yourself in court, doing your own on-hold messaging is always a bad idea. Hire the pros, you’ll save time and will probably be surprised by how affordable it is.
Remember! Voice Messaging – Don’t forget to Brag!