Does your website Have Brains and Beauty? When you run a small business, you have to be the jack of all trades doing everything from customer service, to accounting and cleaning. But of all the jobs, finding a way to market your small business is the most important. After all, if you don’t market your business – you won’t be found by customers!
1. Your Website Must Have Brains & Beauty
Imagine your website is a person – they have to look good enough so you admire that attractive shirt they have on, but you also want to be distracted from the attractive shirt by the equally appealing words coming out of their mouth.
YOU MUST MARKET YOUR SMALL BUSINESS – THAT’S A NON NEGOTIABLE!
You want to be there in the results when people Google your industry. And you want them to stay on your website long enough to click the all important ‘contact us’ button. Stick to the “F” Rule when designing your website. Imagine the page as a whole and then make sure the important details sit within the F pattern.
Does your website Have Brains and Beauty?
For Example:
Notice how the information they want you to see is in one of those red boxes which form a rough F shape? That’s not an accident. This designer has also utilized the clever step of replacing the second vertical line of the F with a stylish image of their product. There’s not actually that much on this page, but it does provide the user with hints on where to go. And considering this website is the first Google result when you look up ‘WA Builder’ – I’d say it’s working for them. Choose clean colors, strong branding and if you’re thinking you might have crammed too much onto one page take Coco Chanel’s advice and take one item off before leaving the house, because you probably have.
You’re on hold message should follow many of these design patterns as well. Great voiced messages are no accident. They follow a set pattern that has a history of reaching the customer with out the customer knowing they are being marketed too. Like the web site you expect to be busy and put people on hold. Relax…it is ok if you have a great on-hold message.
Does your website Have Brains and Beauty? Your web site needs to be up to date as well as your On-Hold Messaging. Make sure you are hitting on all 5 areas. The phone’s messaging system is growing in relevance each day. What does your 5 messaging interactions say about your companies products and services?
- Auto Attendant
- Transferred
- Department
- On-Hold
- After hours message.